Jan 19, 2016 | SEO & Marketing
It’s easy to think as a business owner that doing business is primarily the customer’s choice. We want more business, so as long as we can do the job ethically and to the parameters asked of us we should basically always say yes — as long as the customer...
Sep 11, 2015 | SEO & Marketing
I still get people asking me about this, and when I got one this morning myself I decided to write about it. Sometimes what we get through the contact forms on our websites is just spam, but other times it seems to be written by a human being and looks legit. Except...
Aug 9, 2015 | Musing, SEO & Marketing
Being aware of what your competition is doing is obviously useful, but basing too much of your strategy on them is, in my opinion, a mistake. There’s a lot of software out there that helps businesses see what their competitors are up to — especially in SEO. The...
Aug 7, 2015 | SEO & Marketing
Mobile apps, mobile coupons, mobile websites, mobile rankings…. Holy hell, you might be thinking, I can’t keep all these mobile things straight. Sometimes when marketing companies promise clients a mobile app it’s a bit of a misnomer, which certainly...
Jul 29, 2015 | Creative, SEO & Marketing
One of the biggest sources of lost readers: the fluffy intro paragraph. Here’s why it’s costing you sales and how you can craft concise, powerful openers instead. (See what I did there?) I know it’s tempting, and it feels natural. I’ve done it...
Jun 6, 2015 | Musing, SEO & Marketing
Most of the time when people blog about SEO techniques they talk about them in an abstract way. I was thinking about my path into this industry today and chuckled at a few memories of following the wrong people many years ago. Thought they’d be good to share...
