Why Longer Content Establishes Authority Better

Why Longer Content Establishes Authority Better

Authority is the name of the game in SEO these days. By that we’re not referring to the term “domain authority”, although that is related. With Google’s push for quality content in its preferred rankings, there is now a greater importance than...
The Ego of Meaningless Traffic

The Ego of Meaningless Traffic

“More traffic is always better!” is a thought pattern that just won’t do the web a favor and crawl under a log. Yes, websites need traffic to accomplish anything. But if there’s one thing I’ve learned in years of doing research for...