Analytics Could Be Killing Your Blog

You’ve heard the saying that a hobby is fun until you monetize it. There are exceptions, but the premise is of course that once you start attaching dollar figures to your dreams you kill them in the pursuit of the opposite of what made them great in the first...

Prometheus Theme

After recently watching Prometheus, my initial reaction was that it was a cool movie. It got me interested in watching the original Alien again, much of which I’d forgotten about, and in doing so realized there was a bit less going on in Prometheus than met the...

Tips For Leaner Copy & Better Writing

Unless you’re writing a book (and even then maybe so) your audience probably has a short attention span. It’s true of web copy, social media, and especially ad copy — you’re not dealing with someone devoted to 300 pages of an evolving story. You have...

Creativity Is Not A Battery

Taking the time to slow down is important. It sounds like a given, and I feel somewhat trite even writing that sentence, but if you’re anything like me it falls heavily under the “easier said than done” category. Over the last few months I’ve...

Pattern Breaking, Pattern Making

Sometimes it feels like the universe is telling you something — demanding with the backhand of authority that you pay attention. I’ve fallen into a rigorous pattern of overtime and falling asleep in front of the TV at night, so needless to say my blogging habits...

Is Your Message Ambiguous?

Sometimes your message is unclear because it’s overly complicated, leaving the reader/viewer confused as to what you even mean. Ambiguity is another issue, where the reader may think they understand perfectly what you’re getting at. In this case...