Nov 5, 2015 | Creative, Musing
I’m passionate about writing, but I’ve written a lot of crap over the years. When I look back at older works of mine it often feels like pulling a tarp off an old project, cringing at it, and quickly replacing the tarp before anyone else sees. A lot of...Sep 16, 2015 | Creative, Musing
Remember the old TV shows that would say in a voiceover “this program was filmed in front of a live studio audience” during the credits? That was often to explain the laughing you’d hear at the sitcom’s jokes, which back then were apparently...Jul 29, 2015 | Creative, SEO & Marketing
One of the biggest sources of lost readers: the fluffy intro paragraph. Here’s why it’s costing you sales and how you can craft concise, powerful openers instead. (See what I did there?) I know it’s tempting, and it feels natural. I’ve done it...