They’re More of a Competitor Than You Think

Clients I’ve worked with personally or alongside web developers occasionally have some assumptions about SEO that cloud the value they see in the effort required. One of these erroneous assumptions in particular that’s come up recently is the assumption that certain competitors are not really competitors because they don’t target
Read More

Categories: SEO Tips.

Big Picture: Why Google Algorithm Updates Don’t Matter

Every time Google makes a public algorithm change the news feeds go abuzz, everyone speculating about what impact it will have on online marketing as though it’s going to turn website rankings upside down. This ‘sky is falling’ mentality ripples through headlines, but the reality is that it’s never that
Read More

Categories: SEO Tips.

The Real Advantages of Competitor Analysis in SEO

Competitive analysis in SEO is alluring to a lot of businesses and has become a newer big thing. It should be, but the main reason most people think of when getting excited about it is that they can copy what their competitors are doing. Sometimes this is a worthwhile approach,
Read More

Categories: SEO Tips.