From some of my earliest memories of the internet with coming home from school and jumping on AOL Instant Messenger, the social web has changed the way I see the world.

Aside opening new avenues to reach each other, developments in how we share and consume information have left the very information structure itself forever changed. The social web is an ever-evolving construct. It’s an odd paradigm where we are the source of its growth yet it seems to sprawl out like a life form of its own.

I’ve always been fascinated by that, and since I was about 14 I’ve always had some sort of website. It began as a little gaming site where I shared tips and pictures from games I enjoyed, and eventually grew into blogs, a parody site, and business sites. I’ve had sites rank well and sites not rank at all, and the flux of different content, how it was shared and optimized, and the effects that had on consumption have bee a continual source of learning.

As my career went the marketing direction, I found myself realizing just how much the internet and the latest gadgets redefine how we work, relax, or even just deal with everyone around us. Various social presence has become a second nature in many people’s lives, and it can make or break a commercial brand. Among other things, this blog is a window into that continual observation.