The Ego of Meaningless Traffic

“More traffic is always better!” is a thought pattern that just won’t do the web a favor and crawl under a log. Yes, websites need traffic to accomplish anything. But if there’s one thing I’ve learned in years of doing research for clients it’s this: the bulk of websites either parrot the same information or talk
Read More

Why MLMs Could Be Hurting Your Business

I’ve met a lot of business owners involved in MLMs (multilevel marketing, aka network marketing) over the years. I’ve been in a few myself. I understand the temptation to create multiple irons in the fire, especially when a given MLM seems to align with your business. And what’s a little extra money, right? The negative drawbacks this can
Read More

The Basics of Link Silos, and the Power They Create

A link silo is an internal linking strategy that increases your site’s authority for a given topic. For some background on the thought behind it and why it’s useful, keep reading. Otherwise skip ahead to the strategy. The Philosophy of Building Authority Any search engine’s primary “customer” is the searcher. After all, that person is looking
Read More