Linkedin recently introduced a new feature that allows your connections to endorse specific skills you’ve listed on your profile in addition to the general recommendation they can write about you. This is great validation, in theory, of a person’s skills. Anybody can claim they are great at SEO, for example, but one person having 50 endorsements for their SEO work versus someone with none should help weed out unfounded claims.

…Right?

I’ll Scratch Your Back So That You’ll Scratch Mine

The problem I’ve seen with this change is that people have started loosely giving Linkedin endorsements in the hopes of getting them in return. It’s as though some have said “I’m going to dedicate 2 hours today of endorsing half my connection list. That’ll get me a million endorsements in return!”

When you suddenly get an endorsement from someone you haven’t talked to or been affiliated with in ages, it might just be a way of their reaching out to reconnect, right? But what if the skills they’ve endorsed you for are things they’ve never seen in action? What if they have no real way of knowing that about you in the time they’ve been absent from your life? It’s obviously a half-hearted endorsement.

While it might look good for me to get a bunch of endorsements, how polluted is Linkedin going to get with phony endorsements if this becomes the new strategy? Endorsements aren’t going to mean much if they’re given loosely and without purpose. As Dave Wolinsky wrote in an article entitled “Why Linkedin’s Endorsements Are Awful But You Should Use Them Anyway,” this is also another item to congest the news feeds that is less meaningful than an actual recommendation — which is personalized. Linkedin Endorsements are, as Dave put it, “just random fist bumps from your Rolodex.”

Luckily this seems to have  worn down a bit, so maybe that type of thing happening was just a burst of “Me, Me, ME!” when the concept was new. Time will tell.

Thoughts?

Categories: SEO Tips.

Comments

  1. Scott

    I get random recommendations all the time but it seems like a good profile builder as people are more willing to give Linkedin endorsement then other write ups.

    • Brian Watkins

      True, but in a way that’s precisely why recommendations are a valid way to affirm someone’s work if it’s harder to get them.

    • Sam K.

      If you’re getting “random” endorsements your connections list is probably full of filler people you don’t even know, which is your first problem.

  2. Marty Watkins

    Can’t say much about this as I don’t do anything with linkedin.
    Any of my learned skills aren’t what anybody out there is looking for. Everything now is networking or programming.
    Sooo, endorse me. No one will care.

    Sounds similar to facebook…a bunch of babble about nothing.

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