Linkedin Endorsements: Playing Devil’s Advocate

Linkedin recently introduced a new feature that allows your connections to endorse specific skills you’ve listed on your profile in addition to the general recommendation they can write about you. This is great validation, in theory, of a person’s skills....

Google’s New Algorithm Against Content Theft

As mentioned in a recent Hubspot blog post, Google is launching a new initiative against stolen web content. Users will apparently have the ability to report certain sites of stealing content, and if it can be maintained in court the website will be de-indexed by...

Fortune Tellers and Viral Marketing

Everybody wants a viral marketing campaign. Some will pursue it with the fervor of Loch Ness, and finding success at it can be just as elusive. The truth that many marketers don’t want to admit is that no one ever knows a given video is going to “go...

New Search Ranking Signals

Is Google’s Link System Broken? The trouble with being a search engine giant like Google is that once you become the premier place to “get found” people will always find ways to game the system. SEO has carried a negative connotation in some regards...