Archive | SEO Tips

The Ego of Meaningless Traffic

“More traffic is always better!” is a thought pattern that just won’t do the web a favor and crawl under a log. Yes, websites need traffic to accomplish anything. But if there’s one thing I’ve learned in years of doing research for clients it’s this: the bulk of websites either parrot the same information or […]

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The Basics of Link Silos, and the Power They Create

A link silo is an internal linking strategy that increases your site’s authority for a given topic. For some background on the thought behind it and why it’s useful, keep reading. Otherwise skip ahead to the strategy. The Philosophy of Building Authority Any search engine’s primary “customer” is the searcher. After all, that person is […]

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