A challenge everyone encounters writing meta titles is whether to focus the text entirely on keywords or to include personal branding info, such as the business name. Here we’ll cover the situations where you’d do either to determine which is best for your marketing.
Here are some considerations for finding the right SEO company for you to handle your ranking and site conversions for improved revenue.
Is there any point to targeting specific keyword phrases anymore if Google can understand lateral concepts? Here are some examples of why the answer is “yes”.
“More traffic is always better!” is a thought pattern that just won’t do the web a favor and crawl under a log. Yes, websites need traffic to accomplish anything. But if there’s one thing I’ve learned in years of doing research for clients it’s this: the bulk of websites either parrot the same information or […]
A link silo is an internal linking strategy that increases your site’s authority for a given topic. For some background on the thought behind it and why it’s useful, keep reading. Otherwise skip ahead to the strategy. The Philosophy of Building Authority Any search engine’s primary “customer” is the searcher. After all, that person is […]