Why Linkedin’s Publishing Platform Will Get You More Readers

I’m wrong a lot. I’ve actually created a “humble list” of times I’ve been colossally wrong about predictions or other things for when I find a little too much swagger in my step. In this case, it was a bunch of assumptions I made when Linkedin first announced their publishing
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Categories: SEO Tips and Writing & Media.

Ditch the Fluffy Intro Paragraph: The Void of Lost Readers

One of the biggest sources of lost readers: the fluffy intro paragraph. Here’s why it’s costing you sales and how you can craft concise, powerful openers instead. (See what I did there?) I know it’s tempting, and it feels natural. I’ve done it my share of times, too, and paid
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Categories: SEO Tips and Writing & Media.