Archive | Writing & Media

The Ego of Meaningless Traffic

“More traffic is always better!” is a thought pattern that just won’t do the web a favor and crawl under a log. Yes, websites need traffic to accomplish anything. But if there’s one thing I’ve learned in years of doing research for clients it’s this: the bulk of websites either parrot the same information or […]

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Finding Your Authentic Voice Without Cliches

There’s a lot of good advice out there for writing stronger material. The thing is, leaning too hard on some of that advice can turn you into someone you’re not. Being authentic is important. In fact, studies by Bonfire Marketing show via infographic that authenticity is what people value most about brands they follow. Writing cliches […]

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