Tales of powerful heroes are entertaining, inspiring, and timeless. Our modern superheroes are essentially a retelling of old folklore and mythology. We might explain more of it away with science now, e.g. the reasons Bruce Banner became the Hulk, but at its center they are much the same stories we’ve been telling for millennia. In […]
“More traffic is always better!” is a thought pattern that just won’t do the web a favor and crawl under a log. Yes, websites need traffic to accomplish anything. But if there’s one thing I’ve learned in years of doing research for clients it’s this: the bulk of websites either parrot the same information or […]
There’s a lot of good advice out there for writing stronger material. The thing is, leaning too hard on some of that advice can turn you into someone you’re not. Being authentic is important. In fact, studies by Bonfire Marketing show via infographic that authenticity is what people value most about brands they follow. Writing cliches […]
The number of times people share headlines without reading the articles behind them may surprise you. Some studies, like one covered in The Washington Post, says it’s as often as 6 in 10. What are the effects of that? Is it a bad thing?
…and other shows like it. Shows like this have a way of captivating audiences, which is clear if you’re on social media at all around show night. But when a show becomes more about being a show and less about telling a story, you see the man behind the curtain and all the ways he’s […]