Archive | October, 2016

The Ego of Meaningless Traffic

“More traffic is always better!” is a thought pattern that just won’t do the web a favor and crawl under a log.

Yes, websites need traffic to accomplish anything. But if there’s one thing I’ve learned in years of doing research for clients it’s this: the bulk of websites either parrot the same information or talk about things that don’t make sense for their audience in the vain hopes of extra traffic.

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