They’re More of a Competitor Than You Think

Clients I’ve worked with personally or alongside web developers occasionally have some assumptions about SEO that cloud the value they see in the effort required. One of these erroneous assumptions in particular that’s come up recently is the assumption that certain competitors are not really competitors because they don’t target exactly the same customers, and…

Cultural Bias Toward Facial Expressions and Personality

People tend to attribute being an extrovert with being happy, friendly, and possessing strong leadership qualities. Conversely, introverts are often labeled as shy, lacking personality, and possessing no leadership qualities. Sure there are examples of people to support those assumptions, but to me it seems like oversimplifying people. To sidebar for a moment, introversion and…

Google On Being A Gateway To The Web

In a recent news story Germany calls for Google to reveal its algorithms in the name of transparency, which prompted a response from the Google Europe blog. I support Google’s refusal to share their algorithm, as I don’t think a company should be forced to surrender intellectual property just because it happens to be better…

Setup vs. Set Up and Other Grammar Tips

There are a few grammar gaffes I’ve been seeing lately that made me want to do a post to highlight them. They’re easy to mix up and happen regularly, so let’s shed some light on the usage of one and two-word variants of certain common items in our language. In each case I’ll explain what…