Subtlety of Wording and Association

I knew a guy years ago in business that loved to slap his name alongside anything notable going on around town. If a business was having an open house that was attracting a lot of interest, he’d post everywhere on Facebook about how he was proud to be a part of it. If somebody else…

How Do I Get Past Writer’s Block?

Some writers I’ve followed claim there’s no such thing as writer’s block, that it’s just one of many excuses we make for not doing the work. I can agree that writing is a challenging and sometimes scary thing, and excuses are common. But I definitely see writer’s block as a thing. But it’s a thing…

How To Email A Blog Pitch That Doesn’t Get Ignored

Most sites have a contact page, and that’s an invitation for questions and collaboration, right? But there’s a way to approach bloggers and other business site owners for a higher degree of response rate, and a variety of ways to blow it. That saying about first impressions is true for digital contact, too. Probably even truer…

Why Bargain SEO Is Not A Bargain

As an SEO guy these days it’s hard to come upon a business that doesn’t have a story that goes something like this: “I’ve already worked with 2-3 firms who all made me promises and then did nothing.” Now they’re reluctant to work with anyone else, and if they do hire another firm those first…

Logitech Z623 Review

If you’d told me years ago that a single mid-tweeter cone with a phase plug could compete with a dedicated mid-range and horn tweeter I’d have said you were crazy. The Logitech Z623s pack a lot of punch into a small package, perfect for music enthusiasts working at a desk for much of their day.…

3 Tips for Staying Motivated

Staying motivated can be tough. Particularly if you’re in a freelance/contract role or even in outside sales, being able to set your own schedule is probably part of your dream. But it can also be the reason it’s hard to stay focused. Here are a couple tricks that have worked for me. 1. Give yourself…