The “Fluff” That Prevents Missed Opportunities

Despite the constant insistence that print is dead and that people apparently have 2 second attention spans, people in fact continue to read and research, and continue to pick up brochures and ask for sales sheets. I think the perception a business creates with materials like these is a really downplayed aspect of business as we become…

Fenix E12 AA Flashlight Review

As the successor to the excellent Fenix E11, the E12 takes the proven versatility of AA flashlights and brings some new features to the table. Features Overview: Takes one AA battery (Ni-MH or Alkaline) Three output modes: 130 lumens HIGH, 50 lumens MEDIUM, and 8 lumens LOW Battery life of 1.5 hours on HIGH, 6.5 hours on…

They’re More of a Competitor Than You Think

Clients I’ve worked with personally or alongside web developers occasionally have some assumptions about SEO that cloud the value they see in the effort required. One of these erroneous assumptions in particular that’s come up recently is the assumption that certain competitors are not really competitors because they don’t target exactly the same customers, and…

Cultural Bias Toward Facial Expressions and Personality

People tend to attribute being an extrovert with being happy, friendly, and possessing strong leadership qualities. Conversely, introverts are often labeled as shy, lacking personality, and possessing no leadership qualities. Sure there are examples of people to support those assumptions, but to me it seems like oversimplifying people. To sidebar for a moment, introversion and…